Thursday, November 26, 2009

Roger Martin Launches New Book

Roger Martin launched his new book on earlier this week in the Atrium at Rotman. "The Design of Business: Why Design Thinking is the Next Competitive Advantage".

Although many companies strive to be innovative, very few often are. Roger Martin offers an interesting explaination in that companies focus on analytical thinking at expense of design thinking. His book investigates the topic further and promises to be an interesting read.

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