However, we have heard some interesting discussion about possible solutions. One in particular which I thought was rather insightful was the idea of making newspapers into not-for-profit entities. This idea comes from Jefferson's fundamental idea:
"The basis of our governments being the opinion of the people, the very first object should be to keep that right; and were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter." ~Thomas JeffersonWhile a good idea there are some serious considerations:
- Government bailout (and part ownership) of media has some potentially devastating Orwellian consequences (in the extreme, think 1984) due to conflict of interest.
- Newspapers and media should be considered a public service as the dissemination of information is of paramount importance to the operation of a free society. (Even right wing conservative supply side economists must agree that free flowing information is a major component of the assumptions in economic theory).
- Not-for-profit does not imply no revenue streams. Depending on the government definitions and regulations regarding NPOs, certain fees (to a cap) are excluded from taxation (sales revenue below a certain number, membership dues, etc).
- A broken business model is a broken business model. There will be no tax to pay if there is no profit to begin with. And there will soon be no profit with declining revenue.
- Using Profitability Analysis, there needs to be fundamental cost cutting in the way of distribution methods as well as a look at the advertising revenue streams (the bulk of the revenue is from advertising rather than subscription fees).
Sohmer has already received a great deal of criticism for the "practicality" of his idea, but I think what is highlighted is the dramatic nature needed to implement the change. As previously discussed, the newspaper industry finds itself in a crisis change situation.
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