Wednesday, May 5, 2010

Agencia Click

[LAIST Tour Begins, Fazenda Tozan, Churrascaria – Nova Pampa, Port of Santos, Deloitte, Embraer, Natura, Gol de Letra, Bom Bril, Agencia Click, Nextel Institute, May 6, Rio, Rio Weekend, Petrobras, PREVI]

Much of this visit was confidential (as is the nature of high tech I suppose), but there were some interesting ideas which they discussed with us which were fairly clever.

The idea that a product or service needs to be irresistible rather than big, that online media has changed our perception of advertising from a 360 view around us to a 365 day world requiring open, continuous and on demand and that creating time was the new strategy rather than buying time.

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